Target, Wal-Mart And Costco: Retail's Competitive Environment ....USA
I am impressed with the above Departmental Stores. The environment, selling strategy, quality, price,and returning policy are the main reasons. After visiting number of times, I got this impression.
My first attraction is COSTCO Wholesal:...
Costco was the first company to grow from zero to $3 billion in sales in less than six years.[12
Costco focuses on selling products at low prices, often at very high volume. These goods are usually bulk-packaged and marketed primarily to large families and businesses. Furthermore, Costco does not carry multiple brands or varieties where the item is essentially the same except when it has a house brand to sell, typically under the Kirkland Signature label. This results in a high volume of sales from a single vendor, allowing further reductions in price, and reducing marketing costs. If Costco management feels the wholesale price of a product is too high, they will refuse to stock the product. For example, on November 16, 2009, Costco announced that it would stop selling Coca-Cola products because the soft-drink maker refused to lower its wholesale prices.[21] Costco resumed selling Coca-Cola products on December 14, 2009.[22][23] Costco also saves money by not stocking extra bags or packing materials; to carry out their goods, customers must bring their own bags or use the merchandise shipping boxes from the company's outside vendors.
Costco is only open to members and their guests, except for purchases of liquor and gasoline in some U.S. states because of state law; and prescription drugs because of federal law.[26] Memberships must be purchased in advance for one year. Purchases made with Costco Cash Cards also do not require a membership, and there is no surcharge
Costco's official return policy:
"We guarantee your satisfaction on every product we sell with a full refund. The following must be returned within 90 days of purchase for a refund: televisions, projectors, computers, cameras, camcorders, touch screen tablets, MP3 players and cellular phones."
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I am impressed with the above Departmental Stores. The environment, selling strategy, quality, price,and returning policy are the main reasons. After visiting number of times, I got this impression.
My first attraction is COSTCO Wholesal:...
Costco was the first company to grow from zero to $3 billion in sales in less than six years.[12
Costco focuses on selling products at low prices, often at very high volume. These goods are usually bulk-packaged and marketed primarily to large families and businesses. Furthermore, Costco does not carry multiple brands or varieties where the item is essentially the same except when it has a house brand to sell, typically under the Kirkland Signature label. This results in a high volume of sales from a single vendor, allowing further reductions in price, and reducing marketing costs. If Costco management feels the wholesale price of a product is too high, they will refuse to stock the product. For example, on November 16, 2009, Costco announced that it would stop selling Coca-Cola products because the soft-drink maker refused to lower its wholesale prices.[21] Costco resumed selling Coca-Cola products on December 14, 2009.[22][23] Costco also saves money by not stocking extra bags or packing materials; to carry out their goods, customers must bring their own bags or use the merchandise shipping boxes from the company's outside vendors.
Costco is only open to members and their guests, except for purchases of liquor and gasoline in some U.S. states because of state law; and prescription drugs because of federal law.[26] Memberships must be purchased in advance for one year. Purchases made with Costco Cash Cards also do not require a membership, and there is no surcharge
Costco's official return policy:
"We guarantee your satisfaction on every product we sell with a full refund. The following must be returned within 90 days of purchase for a refund: televisions, projectors, computers, cameras, camcorders, touch screen tablets, MP3 players and cellular phones."
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